Image © Everton FC
Last year, Everton introduced a new logo that was widely criticised. Their fans signed petitions and many were threatening to boycott any merchandise with the new badge on it.
Last year, Everton introduced a new logo that was widely criticised. Their fans signed petitions and many were threatening to boycott any merchandise with the new badge on it.
The club was quick to apologise and then went on to suggest
a fan consultation for the next logo to be used in 2014. That period is under way now with designers
working with a group of fans to come up with a better option. The logos
suggested by the club aren’t quite what I would’ve expected though.
They are
allowing fans to vote on which one they’d like to see but it clearly seems to
me like the club have created two poor options so that the fans pick the one
that they wanted to use all along.
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| Image © Everton FC |
As I mentioned in my previous post, a club’s identity is so deeply tied with the fan culture that anything new, if incorporated poorly, can be problematic. And if even a minor change can cause fans to refuse to buy the team’s merchandise, what would a more drastic one do?
So I see nothing wrong with the current logo. The one that caused so much outrage was
just a modernised version of their old badge. It's the direction in which I see soccer club logos moving now when it comes to their branding anyway. It has bolder lines and
straight edges and definitely stands out a lot more than it used to but was just missing a few elements. As I've shown in the header, that logo would have been an easy
enough fix right then and there. Yet the
club have pushed on with this new logo and it doesn’t look nearly as good.
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